How can Creative Writing help your Campaigning?

I used to be a charity fundraiser. I’ve also worked in charity communications. I know it can sometimes be difficult to know how to make this appeal more engaging and successful than the last one, this publicity brochure more compelling.

There are some great organisations out there which can train you on how to campaign, how to put together a fundraising appeal and how to work with the press. (I recommend NGO Media for their free taster training and overall professionalism and enthusiasm).

But sometimes you need to take a step back from the very concept of fundraising or campaigning and just write. Write creatively, from the heart. Write about what makes you passionate about the charity you work for. If you work for a conservation charity perhaps you are passionate about birds, or about landscape. Write about why. If you work for a climate change campaign, perhaps you are passionate about renewable energy or about passing a liveable world onto your children. Again, write about it! Then you can feed that passion and creativity back into your campaign or fundraising appeal.

Let’s just check. You are passionate about the work your charity does, aren’t you? If the passion is waning, perhaps it’s time to look for another job. Or to find a way of re-igniting the passion. For example, if you work for a conservation charity, get out into the countryside, specially if you haven’t done so for a while. Go birdwatching. Get excited about nature again. Then write about it!

If you never had the passion in the first place, you may need to ask yourself what you’re doing in the role at all! Some people will say that a talented campaigner can be successful even if they aren’t personally passionate about the issue (and I’m sure there are statistics somewhere that would bear that out). But I think passion is key. And taking time out to write creatively about your charity can unlock some of that passion. Which can making your communications more engaging and more effective. And make your job more fulfilling – after all, if you’re passionate about your work, then it becomes more enjoyable.

That’s why I offer creative writing workshops for charity campaigners and communications professionals. You can find out more on the Events page of this blog. Please feel free to contact me on Juliet.M.WilsonATgmailDOTcom if you want more information!

So what are your thoughts? Is passion key? Or do you think professional skills are enough? Share your ideas in the comments section below!

By the way, you can now follow me on Twitter.

Bold text in this post contains hyperlinks that will take you to other webpages where you can find out more.


About julietwilson

This is my professional blogging account. My personal blog is Crafty Green Poet (

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